Permanent Makeup Removal

Rethink provides expert permanent makeup removal across Rochester, NY; Syracuse, NY; Buffalo, NY; Arlington, VA; Fredericksburg, VA; Houston, TX; and Renton, WA. 

Using advanced laser platforms to target cosmetic pigments in brows, eyeliner, and lips, the team delivers precise fading or full removal with skin-first protocols and clear treatment plans. Clients are supported without judgment from first consult to final result.

What Is Permanent Makeup Removal?

Permanent makeup removal is a specialized laser treatment designed to safely fade or fully remove cosmetic tattoos such as microbladed brows, eyeliner, and lip blush. Unlike traditional tattoo removal, which targets deeper, heavily inked designs, this process focuses on pigments placed in the upper layers of the skin. 

Because facial skin is thinner and more delicate, Rethink’s laser specialists use controlled energy and tailored settings to lift cosmetic pigment precisely while protecting the surrounding tissue. The result is a gentle, effective approach to restoring a natural look—or creating a clean canvas for future artistry.

How Laser Tattoo Removal Targets Cosmetic Pigment

Rethink uses advanced PicoWay and Q-switched laser technology to safely and effectively remove permanent makeup pigment. These lasers deliver ultra-short bursts of energy that gently break cosmetic ink into tiny particles without harming the surrounding skin. 

Over the weeks following each session, your body naturally clears these fragments through its lymphatic system, gradually fading the unwanted pigment. With multiple wavelengths available, our specialists can precisely target different ink colors—whether dark brow pigment or pink lip blush—while keeping every skin type safe and comfortable throughout treatment.

What to Expect During Permanent Makeup Removal

At Rethink, each treatment is planned for steady, predictable fading and a comfortable experience from start to finish. Here’s what to expect.

Sessions and Timeline

Most appointments take 15 to 30 minutes. Plans typically span 3 to 6 sessions spaced 6 to 8 weeks apart, depending on pigment color, depth, and area. Your Rethink specialist sets expectations up front, whether the goal is full removal or selective fading.

Comfort and Care

A topical anesthetic is applied before treatment, with cooling during and after each pass. Sensation feels like quick snaps that settle quickly. Settings are adjusted to keep skin safe while moving progress forward.

Healing and Aftercare

Expect mild redness or swelling for 24 to 48 hours, with occasional frosting or temporary darkening before fading begins. Keep the area clean and dry, avoid makeup on the site until advised, limit sun, and follow the simple care plan provided by your Rethink team.

Benefits of Laser Permanent Makeup Removal at Rethink

Laser permanent makeup removal at Rethink is designed for comfort, precision, and beautiful results. Every treatment plan is personalized to your pigment, skin, and goals—helping you move forward with confidence.

  • Removes Brow, Eyeliner, and Lip Tattoos Safely: Advanced laser settings are calibrated for delicate facial areas.
  • Targets All Pigment Colors: Effectively fades dark brow ink, lip blush tones, and stubborn cosmetic hues.
  • Minimal Downtime: Gentle energy delivery allows you to return to normal activity the same day.
  • Customizable Treatments: Choose complete removal or strategic fading for correction or new artistry.
  • Performed by Certified Laser Specialists: Rethink’s team brings advanced training and experience for every skin type.

Frequently Asked Questions About Permanent Makeup Removal

Can laser remove microblading, eyeliner, or lip blush?

Yes. Rethink’s advanced laser systems safely target pigment from brows, eyeliner, and lips. Each wavelength is chosen to match the cosmetic ink, allowing precise fading without damaging surrounding skin.

Will it harm my natural skin or hair?

No. The laser energy is designed to target pigment particles—not skin or hair follicles. Treatments are calibrated for delicate areas to maintain the natural integrity of your skin.

How many sessions will I need?

Most clients need 3 to 6 sessions spaced several weeks apart, though results vary by pigment type, depth, and color. Your Rethink specialist will outline a clear, customized plan during consultation.

Is laser removal painful?

Discomfort is minimal. A topical anesthetic and cooling are used before and during treatment. Clients often describe the sensation as light snaps that fade quickly after each pulse.

Can I get new permanent makeup afterward?

Absolutely. Many clients choose selective fading to make room for new artistry. Once the skin is fully healed, your technician can safely apply fresh pigment on a clean, even canvas.

Why Choose Rethink for Permanent Makeup Removal

At Rethink, every treatment is guided by expertise, advanced technology, and genuine care. Our team combines technical precision with a supportive approach to help you feel confident and comfortable throughout your removal journey.

Advanced PicoWay and Q-Switched Laser Technology

Rethink uses industry-leading laser platforms proven to safely target cosmetic pigments in all shades and skin types. Each wavelength is precisely calibrated for effective fading with minimal irritation.

Specialists Experienced in Cosmetic Pigment Removal

Our certified laser specialists are trained specifically in removing delicate facial tattoos such as brows, eyeliner, and lip blush. Their experience ensures accurate pigment targeting and consistent, predictable results.

Supportive, Judgment-Free Treatment Experience

At Rethink, every client is treated with respect and understanding. Whether you want to start fresh or make a small correction, we provide honest guidance and compassionate care—no judgment, just results that help you feel like yourself again.

Start Fresh with Rethink

Whether you want to fade uneven brows, correct lip pigment, or fully remove past permanent makeup, Rethink’s certified specialists help you feel confident in your skin again. With locations in Rochester, NY; Syracuse, NY; Buffalo, NY; Arlington, VA; Fredericksburg, VA; and Houston, TX, Rethink delivers expert laser tattoo removal for permanent makeup using advanced PicoWay and Q-switched lasers. 

Every treatment is customized for your pigment, skin type, and goals—ensuring effective results with less discomfort and fewer visits. At Rethink, removal isn’t just technical—it’s personal. Book your consultation today and take the first step toward a clean, fresh start.